How Custom Window Graphics Can Elevate Your Business

Today’s digital world allows your customers to be able to compare your services and products with your competition’s at the click of a button in record time. These technological advances may make the purchase cycle easier for your customers, but it makes it much more difficult and competitive for you. Not only do you have to ensure that you have a remarkable online presences for the research portion of the buying cycle, but you must also create an inviting and compelling point of sale experience.Your store front is more often than not, the first live interaction that someone will have with your business. That being said, window graphics are not only essential when making a first impression, but they can also help form business relationships or customers that would have never happened otherwise. Having a window graphic that is visually appealing with a compelling message will drive more traffic to your business and help solidify the trust and recognition that your customers are establishing with you.


As any form of marketing or advertising, there are tricks to the trade and you should be aware of them before embarking on the journey to a more successful business. While over 60% of purchasing decisions are made at the point of sale, it is important to key in on some specific factors to make sure that your window graphics and other marketing displays are aiding that decision in a way that contributes to your bottom line.Make it LOUD:Large and noticeable. It is imperative that people are able to read your message and if it is too small, then you’re wasting your budget. Often times, if you don’t have a graphic designer handy, people will make the mistake of making messaging and logos too small. Contrast also goes a long way for readability.Outsource the design. If you don’t have a graphic designer on your staff, it is essential that you find a graphics company that will provide you with one or that you find a contracted graphic designer to help you. It is extremely difficult to create effective signage when it isn’t designed to cater to the human psychology. Let the design experts do what they do best, while you manage your business.Uncluttered messaging. In this scenario, less is definitely more. You can always supplement your messaging on the outside with additional messaging once they have entered your store or place of business, but you don’t want to lead with too much. Make your messaging short and sweet and it will intrigue people to stop in.


Direct your message to the customer. Remember, most likely they have been researching you and your competition online before they ever got to your store. Make sure that you are setting yourself apart from the competition immediately with your messaging. Why should they do business with you?While there are limitless things you can do to improve your point of sale marketing, window graphics are a great place to start because it is going to drive more traffic and call more attention than most of your other efforts. The trick is to let the design and marketing experts help you nail the presentation so you get the most bang for your buck.

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